Making Car Rental Simple, Transparent, and Accessible Worldwide
From a lightbulb moment at an Italian airport to 16 million rentals across 153 countries. This is the Carla story.
Searches per Day
6 Million
Coverage
153 countries
Founded
2016, Istanbul
Web Ratings
4.4 (Feefo)
App Ratings
4.6 (200K+)
The Beginning
It Started With a Simple Question: "There Has to Be a Better Way"
Our Culture
What We Believe. How We Work.
Our values aren't posters on a wall — they're how we operate every single day.

Move Fast Like Carla Cars
Acting fast helps us learn and take action faster than anyone else. Moving as quickly as possible within our capabilities, not waiting until next week to do something we can do today.

Find a Better Way
We strive to improve our technology, business, community, and ourselves every day. A true culture of innovation and continuous improvement.

Own Carla (You Don't Need to Own a Car)
We embrace Carla as if it were our own company. We manage and drive processes end-to-end. Individual ownership is encouraged.

Positive Vibes Only
When we talk about problems, we focus on being constructive and solution-oriented, not blaming. We lift each other's energy, have fun, and keep a positive vibe alive.

Transparency
We don't like locked doors. Everyone has access to company information. We value visibility into our losses just as much as our wins.

Fighting Spirit
Courage and determination expressed through a willingness to struggle. We do everything we can to solve problems and continuously strive to do better.
Recognition
Recognized by Industry Leaders
2026
Similarweb DIGITAL100
3rd fastest-growing travel company online

2026
Feefo Trusted Service
Based on verified customer reviews

2025
Similarweb DIGITAL100
5th fastest-growing travel company online

2023
Mobile Action
Top 10 Travel Apps in the US

Featured In
By the numbers
Carla Today
6 Million
Searches per Day
153
Countries
Global coverage
834
Trusted Suppliers
Quality partners
25,256
Pickup Locations
Across 2,289 cities
4.4
Feefo Rating
200+ verified reviews
4.6
App Ratings
AppStore & Google Play
40 mins
Avg Response Time
24/7 customer support
the future of carla
The Future of Car Rental is AI-First
AI-Powered Price Predictions
Our AI analyzes millions of data points across seasons, demand patterns, and supplier pricing to predict when prices will rise or fall, so you can book at the perfect moment.
Smart Recommendations
Tell us about your trip once, and our AI learns your preferences: budget or luxury, city or mountain, compact or SUV. We surface the perfect car for your trip.
Natural Language Search
Just say "I need a car in Rome next week for 5 days that fits 2 adults, 2 kids, and 3 suitcases" and we handle the rest. AI that actually understands travel.
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